What is marketing strategy?

What is marketing strategy?

Introduction

A marketing strategy refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of their products or services.

There are different types of marketing strategies available. You have to pick one as per your business requirement

 

What are types of marketing strategy?

 

Content marketing strategy

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

 

Search marketing strategy

Search marketing is an online marketing strategy that encompasses search engine optimization (SEO) and search engine marketing (SEM). It combines marketing with advertising, offering your company a 360-degree approach to promoting yourself online.

 

‪word of mouth strategy‏

If you run a small business, or you’re tasked with marketing a business, the best tool you have is word of mouth advertising. Word of mouth (WOM) is simply one acquaintance telling another just how good your products or services are, and it works Word of mouth strategy

 

Relationship marketing strategy

Relationship marketing strategy is a mix of tactics used by companies to build strong relationships with customers, including methods to improve customer experiences. The goal of a relationship marketing strategy is to retain customers and promote lifetime brand loyalty

 

 

Conclusion

There are other strategies you have to pick one as per your business requirement